Category Archives: Internet Marketing

Yahoo’s New CEO Finds Her CMO

SUNNYVALE, Calif. (AP) August 28, 2012 Yahoo is bringing in a new chief marketing officer as the troubled Internet company tries to burnish its image and revive its revenue growth under recently hired CEO Marissa Mayer. Kathy Savitt will start working as Yahoo’s marketing chief on Sept. 14. Mayer persuaded Savitt to leave Lockerz, anContinueContinue reading “Yahoo’s New CEO Finds Her CMO”

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

NEW YORK, Aug. 16, 2012 /PRNewswire/ Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.ContinueContinue reading “Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars”

The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

NEW YORK, Aug. 15, 2012 /PRNewswire/ The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website (www.oogieloves.com) causing the site to crash three times over the past weekend. “Like the phenomenon of Apple’s introductionContinueContinue reading “The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!”

Future of Web Apps London 2012

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one! 40+ sessions, 4 workshops, App It Out, and loads of networkingContinueContinue reading “Future of Web Apps London 2012”