Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 televisionContinueContinue reading “Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney”
Category Archives: Facebook
Turning Social Media Into New Sales with MarketMeSuite
A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist. MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups. The BostonContinueContinue reading “Turning Social Media Into New Sales with MarketMeSuite”
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