Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study, 86% of B2C organizations market with content—regardless of company size or industry. Some of the nuggets from the study: B2C organizations use an averageContinueContinue reading “Communicators Invest Heavily in Content Marketing”
Category Archives: B2C
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference
An exclusive, live webinar from Social Media Today September 18th at 12pm EST / 9am PST The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influenceContinueContinue reading “What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference”
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