Author Archives: SO! What? SOcial

Twenty Five Million Twitter Followers for Rihanna!

Rihanna recently reached a Twitter milestone with twenty five million followers! Rihanna wrote on her Twitter: “25 milli wanna tweet me… And u were saying?!! #phuckyophan” Congrats RiRi!!! Keep the Tweeting alive!

More Americans Using Mobile Apps in Emergencies

WASHINGTON, Aug. 31, 2012 /PRNewswire-USNewswire/ Americans are becoming increasingly reliant on mobile devices during emergencies to provide information, useful tools and a way to let loved ones know they are safe, according to a new survey conducted by the American Red Cross. Mobile apps now tie social media as the fourth-most popular way to get information inContinueContinue reading “More Americans Using Mobile Apps in Emergencies”

The Brits Are Invading the Social Media World!

LONDON, August 30, 2012 /PRNewswire/ Phinkit is the new-generation creative social multimedia site. The ‘multi’ not only denotes Phinkit’s powerful capability for striking visuals and video content, but also the ability to share your messages easily across Facebook, Twitter, LinkedIn and Pinterest. This is what Killer Startups has to say: “Watch out Facebook and Pinterest: there’s a new kid onContinueContinue reading “The Brits Are Invading the Social Media World!”

LinkedIn Ads are Going Global

17 new languages have been added to LinkedIn ads. Google Inc. has also boosted its languages by 13 on mobile voice search capabilities and for Android phones. Until recently LinkedIn ads were only available in English. This is now available in the 200 countries that they operate in. Some of the new languages available includeContinueContinue reading “LinkedIn Ads are Going Global”

Yahoo’s New CEO Finds Her CMO

SUNNYVALE, Calif. (AP) August 28, 2012 Yahoo is bringing in a new chief marketing officer as the troubled Internet company tries to burnish its image and revive its revenue growth under recently hired CEO Marissa Mayer. Kathy Savitt will start working as Yahoo’s marketing chief on Sept. 14. Mayer persuaded Savitt to leave Lockerz, anContinueContinue reading “Yahoo’s New CEO Finds Her CMO”

Ericsson study: TV viewing increasingly accompanied by use of social media

The results of Ericsson (NASDAQ:ERIC) ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66ContinueContinue reading “Ericsson study: TV viewing increasingly accompanied by use of social media”

Thomas Nelson Achieves New Media Breakthrough

NASHVILLE, Tenn., Aug. 27, 2012 /PRNewswire/ Thomas Nelson, Inc. announces a record-breaking achievement, selling over 100,000 devotional and interactive media apps. The company’s 10 apps, created from bestselling products like Sarah Young’s platinum selling devotional, “Jesus Calling®”, and Max Lucado’s “Live Loved”, have proven popular with audiences of all ages. “Apps offer a new level ofContinueContinue reading “Thomas Nelson Achieves New Media Breakthrough”

NASA Hosts Social Media Event To Welcome Endeavour To California

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/ To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website. Endeavour is expected to landContinueContinue reading “NASA Hosts Social Media Event To Welcome Endeavour To California”

Social Media: Does Your Small Business “Like” Facebook?

NEW YORK, Aug. 27, 2012 /PRNewswire/ Newtek Business Services, NASDAQ: NEWT, The Small Business Authority, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of over 2,800 respondents, one of the key findings fromContinueContinue reading “Social Media: Does Your Small Business “Like” Facebook?”

Marketing Strategies of E-commerce Enterprises

GUANGZHOU, China, Aug. 25, 2012 –/PRNewswire-Asia/ 1.       Acquire New Users and Maintain Old Users E-commerce marketing should focus on two points. Firstly, acquiring new users will be important, and then maintaining the old ones by communication is also very necessary, and meanwhile they should let the old users help to get new users, which to someContinueContinue reading “Marketing Strategies of E-commerce Enterprises”

Inc. Magazine taps Troy’s SilkRoute Global as one of fastest growing companies in U.S.

TROY, Mich., Aug. 24, 2012 /PRNewswire/ A Michigan based software firm led by MIT graduates and industry experts has recently been ranked No. 229 on Inc. 500 Magazine’s list of fastest growing companies in the United States for the year 2012 and has become one of the worldwide leaders in supply chain solutions. SilkRoute Global, whose customers include some of theContinueContinue reading “Inc. Magazine taps Troy’s SilkRoute Global as one of fastest growing companies in U.S.”

MotorCycle Direct Connect via the Social Media Scene

(PRWEB UK) 23 August 2012 The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towardsContinueContinue reading “MotorCycle Direct Connect via the Social Media Scene”

NASA Hosts First Social Media Event At Goldstone Deep Space Communications Complex

WASHINGTON, Aug. 23, 2012 –/PRNewswire-USNewswire/ Sixty-five of NASA’s social media followers will have a rare opportunity to tour the agency’s Goldstone Deep Space Communications Complex in California’s Mojave Desert during a NASA Social on Monday, Oct. 15, 2012. Goldstone is one of three NASA Deep Space Network (DSN) complexes strategically placed around the world. The complex providesContinueContinue reading “NASA Hosts First Social Media Event At Goldstone Deep Space Communications Complex”

Webinar: The State of SEO and Internet Marketing in 2012

Everyone knows that search engine optimization (SEO) is one of the main players in internet marketing. But how has it evolved in the past year? How has the internet marketing industry as a whole changed? 96% of internet marketers say their teams are involved with content creation as a marketing strategy. Social media, SEO,content and analytics lead the charge as the top growth areas inContinueContinue reading “Webinar: The State of SEO and Internet Marketing in 2012”

Is Social Still Cool?

What Social Says About Your Brand An exclusive, live webinar from Social Media Today August 21st at 12pm EST / 9am PST  Register here: http://bit.ly/N3jJuy  A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivatedContinueContinue reading “Is Social Still Cool?”

Sony’s New eReader Provides Book Lovers with More Freedom to Read Anytime and Anywhere

SAN DIEGO, Aug. 16, 2012 SAN DIEGO, Aug. 16, 2012 /PRNewswire/ — Sony introduced today Reader™ (PRS-T2), a light and thin 6″ eReader with an enhanced, intuitive touch screen optimized for long-term reading and the most natural, immersive reading experience. Available in three colors – white, red or matte black – Reader offers new socialContinueContinue reading “Sony’s New eReader Provides Book Lovers with More Freedom to Read Anytime and Anywhere”

Kick Off Year Two of The Groundbreaking Internet Essentials Program Designed to Help Close The Digital Divide

FRESNO, Calif., Aug. 18, 2012 /PRNewswire/ Fresno Mayor Ashley Swearengin and Comcast Senior Vice President of Strategic Operations, Filemon Lopez, today announced year two of Internet Essentials, an ambitious and comprehensive broadband adoption program designed to help close the digital divide for low-income Americans.  In its first full year of availability, nearly 100,000 families or 400,000 Americans are now onlineContinueContinue reading “Kick Off Year Two of The Groundbreaking Internet Essentials Program Designed to Help Close The Digital Divide”

Free Ebook: 6 Ways to Generate Leads with Google+

If you are facing challenges with attracting new leads on Google+, don’t worry. You are on your way to master this new social network for lead generation. Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like.ContinueContinue reading “Free Ebook: 6 Ways to Generate Leads with Google+”

Free Ebook: How to Attract Customers with Facebook

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attractContinueContinue reading “Free Ebook: How to Attract Customers with Facebook”

As Facebook Users Hit the 900 Million Mark, Food Manufactures Continue to Network

BROMSGROVE, England, August 17, 2012 /PRNewswire/ Facebook users have hit the 900m mark. The number of active Twitter users is expected to reach 250m by the end of 2012. More than one trillion viewings took place on YouTube in 2011, with over 70 hours of video being uploaded every minute as of May 2012. Social media has changed how brandsContinueContinue reading “As Facebook Users Hit the 900 Million Mark, Food Manufactures Continue to Network”

Badgeville Launches Gamified Customer Community

MENLO PARK, Calif., Aug. 17, 2012 /PRNewswire/ Badgeville, The Behavior Platform and global gamification leader, today announced the launch of a revolutionary Customer Community, which rewards both customers and employees for sharing ideas and engaging with each other. Powered by Badgeville’s award-winning gamification platform, the community not only offers resources for customers to connect, itContinueContinue reading “Badgeville Launches Gamified Customer Community”