An exclusive, live webinar from Social Media Today and Pivot November 13th at 12pm EST / 9am PST Most of our Twitter streams are cluttered, noisy places. So how can a brand hope to get attention amidst so much distraction? What would be a user’s incentive for choosing to follow brands over human individuals? BrandsContinueContinue reading “Effective Brand Marketing on Twitter: How to Rise Above the Noise?”
Author Archives: SO! What? SOcial
Free Trends and Foresight Research Download
Register to download this FREE 130-page Trends & Foresight research compilation distributed at the World Future Trends Summit. First Name * Last Name * Email Address * Telephone Number Receive Quarterly Research Alerts INSIDE THE BOOK Innovaro sponsored the 2012 World Future Trends Summit and provided attendees with a Trends & Foresight research compilation. TheContinueContinue reading “Free Trends and Foresight Research Download”
SOcial Media 2 Support Sales
This session gets behind the hype of social media marketing for the business-to-business marketer. By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation. Understanding how to reach the right people, at the right time, with the right material hasContinueContinue reading “SOcial Media 2 Support Sales”
#SMWF N. America
Now in its 3rd year, #SMWF N.America is set to return to New York on November 27th & 28th as a two day conference providing top-level strategic advice and social media marketing insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels. #SMWF N.AmericaContinueContinue reading “#SMWF N. America”
How to Use Social Video to Drive Results
Social video is a lot like throwing a party. It’s about momentum. It might start out slow, but if you get the right influencers showing up, having fun and talking about it, the video will be shared exponentially, and will grow on it’s own. But like a good party, it takes hard work and planningContinueContinue reading “How to Use Social Video to Drive Results”
LinkedIn for Sales [WEBINAR]
With the emergence of social media, how we connect with each other has changed. Social has disrupted the traditional ways we communicate at home and at the workplace – becoming core to all customer interactions. Does your sales department understand its power to create meaningful relationships?LinkedIn’s Ralf VonSosen Learn how to make the most of LinkedIn forContinueContinue reading “LinkedIn for Sales [WEBINAR]”
The Social Media Democracy: How Did Social Media Change the 2012 Election?
An exclusive, live webinar from Social Media Today November 6th at 12pm EST / 9am PST In 2008, the Obama campaign was credited as one of the first major political campaigns to successfully leverage a social media strategy as a major element of its communications. Four years later, social media is everywhere in politics, fromContinueContinue reading “The Social Media Democracy: How Did Social Media Change the 2012 Election?”
Writing Effective Facebook Posts
Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higherContinueContinue reading “Writing Effective Facebook Posts”
Writing a Communications and SOcial Media Guide
Writing a Marketing Communications and SOcial Media Guide BE TRANSPARENT: “If you make a mistake, admit it. Be upfront and be quick with your correction,” said the Red Cross. BE RELEVANT: “Post content that invites responses – then stay engaged. Find others who have shared interests, cite them and ask them questions,” said the RedContinueContinue reading “Writing a Communications and SOcial Media Guide”
Social Media Salary and Job Trends
Social media is a field that a lot of companies are still trying to figure out, so they’re willing to pay knowledgeable people a good salary to do the work for them. That’s what the folks at Jobs in Social Media, a community of social media professionals, say in their new salary findings.In today’s world,ContinueContinue reading “Social Media Salary and Job Trends”
How to Increase your Twitter Followers
1.Engage Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few. 2. Don’t Sell Nobody likes getting sold to on Social Media sites. By doing so you will notContinueContinue reading “How to Increase your Twitter Followers”
SOcial Media Marketing Terms
Glossary of social media terms designed to familiarize you with important web 3.0 terminology that every person using social media should know. <A API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other. Avatar – graphical images that representContinueContinue reading “SOcial Media Marketing Terms”
Top LinkedIn Groups for Social Business
eMarketing Association Network Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA. Be sure to check out our annual conference, TheContinueContinue reading “Top LinkedIn Groups for Social Business”
Multiply Your Inbound Marketing Program
We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type ofContinueContinue reading “Multiply Your Inbound Marketing Program”
The Art of Mastering Anything [WEBINAR]
Thursday, November 8th, 2pm – 3pm or 9pm – 10pm EDT Join us Thursday, November 8 for a very special webinar with internationally best-selling author Robert Greene, author of The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War and The 50th Law (co-authored with rapper 50 Cent.) His latest book,ContinueContinue reading “The Art of Mastering Anything [WEBINAR]”
Optimize Your SOcial Channel for Lead Generation
Get More From Your Social Programs If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook. In this guide you will learn how to: Leverage social media channels: Facebook, Twitter, LinkedIn, Pinterest Incorporate social marketing into every stage of your sales funnel TurnContinueContinue reading “Optimize Your SOcial Channel for Lead Generation”
Marcomms Agencies: Benchmarking Report
This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. The top line stats from the report are available to download as an infographic.It provides exclusive insights into key trends and detailed breakdowns ofContinueContinue reading “Marcomms Agencies: Benchmarking Report”
Best Companies to Work for in B.C. Awards Gala
Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak onContinueContinue reading “Best Companies to Work for in B.C. Awards Gala”
Tips for the SOcial Marketer: Twitter
Get More Out of Twitter If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet. This cheat sheet is full of practical insights that will help you: Identify Twitter accounts that will be relevant to you, yourContinueContinue reading “Tips for the SOcial Marketer: Twitter”
Definitive Guide to SOcial Marketing
This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to: Drive peer-to-peer sharing and promote influencer marketing Turn social media channels into powerful lead generation channels Incorporate social media marketing throughout the sales funnel Effectively measure social marketing to determine real business ROIContinueContinue reading “Definitive Guide to SOcial Marketing”
Marketing to the Mindset on SOcial Networks
When? Thursday, November 1, 2012 10am (PT) / 1pm (ET) Duration: 30 min. The power of advertising on social media platforms is the ability for brands to make a one-to-one connection with their customers. But in order to truly engage them, marketers must understand their specific mindset and deliver relevant content. Join us as weContinueContinue reading “Marketing to the Mindset on SOcial Networks”
Can SOcial Media Predict Elections?
Can SOcial Media Predict Elections? Via StateTech
The SOcial Sickness [INFOGRAPHIC]
The SOcial Media Sickness Via Marketo
WEBINAR
Meeting Archive: How Evolutionary Algorithms are Changing Consumer Innovation Meeting Description: Evolutionary Algorithms have permanently changed the way we use the internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries andContinueContinue reading “WEBINAR”
Boost your Sales in 30 Days, Through Effective Collaboration [EVENT]
Are you newly transitioned or just migrated to Vancouver, looking to connect with other professionals? Are you a self-employed professional or a small business owner interested in learning new strategies to increase revenue? Or, a young professional looking for learning opportunities and a way to meet like-minded people? Join us in an evening of networking,ContinueContinue reading “Boost your Sales in 30 Days, Through Effective Collaboration [EVENT]”
SO! What? SOcial 