Uncovering Marketing Benchmarks [eBook]

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000Continue reading "Uncovering Marketing Benchmarks [eBook]"

The Social Customer Engagement Index 2012 [WEBINAR]

he Best Insight on Use and Effectiveness of Social Media Tools for Customer Service Sponsored by: The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer serviceContinue reading "The Social Customer Engagement Index 2012 [WEBINAR]"

Marketing Goes Mobile – and Local [WEBINAR]

How Location-Based Services Transform Mobile Marketing An exclusive, live webinar from Social Media Today and Pivot Conference October 23th at 12pm EST / 9am PST How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never beforeContinue reading "Marketing Goes Mobile – and Local [WEBINAR]"

Digital Leaders Banquet

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event. The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining. The Digital LeadersContinue reading "Digital Leaders Banquet"

Debunking Mobile Research Myths [WEBINAR]

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers. Predictions suggest that internet usage via mobile devices will account for half of all internet usageContinue reading "Debunking Mobile Research Myths [WEBINAR]"

Multi Content Funnel Marketing [WEBINAR]

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel. The webcast will give an overview of how companies can build a winning content marketingContinue reading "Multi Content Funnel Marketing [WEBINAR]"

How to Grow Your LinkedIn Group Exponentially [WEBINAR]

Learn from the founder of the fourth largest LinkedIn Group! 53% of LinkedIn users join ten or more groups. Clearly, LinkedIn Groups present a good marketing opportunity -- so how do you ensure people are joining your group? LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedInContinue reading "How to Grow Your LinkedIn Group Exponentially [WEBINAR]"

How Is Social Media Used In Emergencies? [INFOGRAPHIC]

A majority of Canadians (64%) use social media, but it’s interesting to note that they also expect emergency responders to use these tools. According to the survey, 63% of Canadians think emergency services such as fire and police should be prepared to respond to a call for help posted on a social media site suchContinue reading "How Is Social Media Used In Emergencies? [INFOGRAPHIC]"

Pinterest and Image-Driven Social Selling

An exclusive, live webinar from Social Media Today October 9th at 12pm EST / 9am PST Register here: http://bit.ly/PG7kvX Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. AContinue reading "Pinterest and Image-Driven Social Selling"

Enterprise Social Media Adoption [WEBINAR]

What: "What is the State of Social Media Adoption in Business Today?" Social media channels are a critical part of an organization's infrastructure for customer interactions. In this complimentary webinar, ThinkJar founder and customer experience expert Esteban Kolsky will join Michelle de Haaff, vice president of strategy at Attensity, to share valuable insights and results from hisContinue reading "Enterprise Social Media Adoption [WEBINAR]"

Have Smartphones and Social Media Made Your Website Irrelevant?

Buchanan, MI (PRWEB) September 14, 2012 The rapid rise of social media and smartphone adoption has sparked lively debate among executives questioning the relevancy of a company’s website and the importance of its web presence. Against this backdrop, the Internet consultants at Precept Partners have answered the challenge with the complete redesign and re-launch ofContinue reading "Have Smartphones and Social Media Made Your Website Irrelevant?"

Social Media Buzz During #NYFW

Which designers got the biggest social media boost during #NYFW Spring 2013? We followed 30 designers during the week’s runway shows, presentations and parties, and when every last follower and fan was counted the winner was Instagram by a long shot of 500% increase in followers for several designers during #NYFW. SOURCE: Burson-Marsteller

What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference

An exclusive, live webinar from Social Media Today September 18th at 12pm EST / 9am PST The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There's never been much question that some web users have a stronger or broader influenceContinue reading "What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference"