What is a Brand Strategy?

A brand strategy is the holistic approach behind how a brand shows up to its customers (and potential customers).

A brand strategy encompasses several different brand elements like 🔊 voice, storytelling, brand identity, brand values, and overall vibe.

Behind every brand is a brand strategy that helps inform the different choices you make as a business.

Your brand strategy is made up of several elements, like the voice you use to speak to your target 📊 audience or the values that drive you forward.

Need help with your brand strategy? Email us at sowhatsocial@gmail.com for more info!

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