“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”
— Amy Jo Martin
Do you agree? 
Social media is not a choice anymore, we are living in an era to witness this transformation of traditional marketing into digital marketing. Digital marketing is the future for every business and everyone will have to embrace this change.
Social media is the new way to build a brand image, it personalizes the brand and gives it a human touch, and is easily accessible. Companies use social media for different outcomes and stages, it can be used at any stage. From brand awareness to brand promotion and from acquiring new customers to retaining the old ones, social media can fulfill all the objectives of a business, given the strategies used are aligned with the objectives
SO! What? SOcial 