Influencing IT Decisions with Social Media

B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital media landscape?

Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.

You’ll learn:

• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn