Reorganize Your Social Business

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media.

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HootSuite University is proud to host Reorganize Your Social Business with Ben Watson, HootSuite’s own VP Marketing. Learn the best practices, tools, and strategies needed for corporate-wide social reorganization, by exploring…

  • Departmental differences for social media strategy
  • The real value of influence
  • Social maturity
  • Measurement and ROI
  • … and more!

Meet the Speaker

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Ben Watson is HootSuite’s VP Marketing, focusing on marketing technology and the agile delivery of a platform for customer success. Formerly a Principal Customer Experience Strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the Enterprise customer journey. Prior to joining Adobe, Ben served as Director of Product Strategy for Yahoo! and as a leader for Developer and Platform Evangelism at Microsoft.

Register for Reorganize Your Social Business

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