Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000 reactions on Twitter was GoDaddys ad featuring Bar Refaeli followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.The brands which brought in the most new followers around 10,000 were Budweiser and Taco Bell. Quick thinking by Oreo with their timely blackout related tweet helped them gain 7,700 new followers.Which brand scored the highest according to volume, social ROI and new followers? Taco Bell’s “Viva Young” advertisement took the prize with their ad parody including a group of retirement-age men and women sneak out for a night of clubbing.Twitter said that 24.1 million tweets about the Super Bowl were sent out during half time and the game. 26.1 million tweets overall were tallied by Nielsen’s SocialGuide.Want more data? Check out this infographic below. What was your favorite advertisement during the Super Bowl?
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