The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong foundation until you can branch out. The same goes for social media which is becoming a more important component of today’s marketing mix.
Vertical Measures created this Internet Marketing Infographic which does into detail about social media best practices via four social media traits: Product Ratings and Reviews, Customer Service, Lead Generation, and Brand Awareness. This infographic “Your Social Media Roots” can help ensure that your business is ready to grow in 2013.
SO! What? SOcial 
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