Embedding Social Media

You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives.

Topics:

1. Execute your social business strategy: Get insight on how to take social media company wide. Align your social strategy with multiple business functions and develop an infrastructure which allows for transparency.
2. Benchmark Lessons learned: Get best practice on how to improve communications and collaboration internally to allow for a continuous streamline of information flow saving you time, frustration and money.
3. Forward plan for 2013: Get up to speed on the lessons learned by Sears, Thomson Reuters and Wells Fargo over the last 12 months and identify your priorities for a productive, decisive and innovative 2013.

Panellists:

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