Social Media & Organizational Change: Disruptor or Facilitator?

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An exclusive, live webinar from Social Media Today
January 22nd at 12pm EST / 9am PST

Do social tools create new organizational hurdles for your company, or can they help you work better?

The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executives to understand where and how organizational change must take place in order to take advantage of the new marketing and communications landscape. But the same social technologies that are disrupting business structures can also offer opportunities to facilitate and smooth the process of organizational change itself, as well as, some argue, improve productivity and make for happier employees.

Join us as we examine the processes that businesses are going through as they bring social practice inside as an essential element of organizational change. Our panelists will deal with questions such as:

  • Where in the company does change need to begin?
  • Where does policy come into the change process?
  • Does social media call for a Center of Excellence to focus on optimizing effectiveness?
  • Does the CEO need to buy into social tools for change to take hold?

About the Panel:

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Joseph Jaffe Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.affe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at http://www.jaffejuice.com.
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Romi Mahajan is the CMO of Metavana, a leader provider of social sentiment solutions for organizations and individuals. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, an award-winning digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing- the latest one can be found here. He can be reached at romi@thekkmgroup.com
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Vivek Bhaskaran is the founding member and Executive Chairman of Survey Analytics, one of the industry’s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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