The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunity to increase conversion optimization rates with Marketing ROI.
Email Marketing vs. Lead Nurturing Infographic provides an overview of the differences helping marketers realize that they can have a greater lasting impact!
Via Marketstar.com
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