An exclusive, live webinar from Social Media Today
Jan 10th at 1pm EST / 10am PST
Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset as essential to profits.
Join us as we drill deep to determine and begin to measure the concrete rewards available for groups that put themselves in their customers’ place to understand their needs. We’ll explore the ways to get to an empathetic mindset infused into your company culture. Our panelists will begin by defining what empathy means in business, and how it applies to areas including marketing, customer service, information technology, and even product design:
- Why is empathy important?
- Is there a way to measure empathy or its rewards?
- How can you make a business case within your company for the value of fostering an empathetic culture?
- How does a company put empathy into action in all it does?
About the Panel
Parrish Arturi
Parrish Arthuri is the SVP of Customer Experience at Fidelity Investments.
Tim Kieschnick
Tim Kieschnick is the Executive Consultant Marketing & Internet Services at Kaiser Permanente
Emily Yellin, Moderator
Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercom, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: http://www.emilyyellin.com Twitter: @eyellin
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