Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6!  Agenda Speakers Who Should Attend See Who Has Registered Pricing Sponsorship Information One Laptop Per Child Meet Our Sponsors Location/Room Block Questions Justification Letter to Attend Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending: Samples of Social Media Guidelines 10 ‘Who’ Questions to Ask in Social Media Crisis Planning Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program Certificate of Attendance Workbook & Attendee-Only Access to Speaker Presentations Earn 4 points toward your PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa CEO Eight By Eight @amyafrica

Andy Smith Co-Author, The Dragonfly Effect Principal, Vonavona Ventures @kabbenbock

You’ll become an expert in:

• The New Basics of Digital Communications
• How to Use Visual Storytelling to Connect Your Brand With New Audiences
• Boost Your Reach on Facebook With Content the News Feed “Likes”
• How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
• Content Marketing: Socialize Your Content and Reshape the Role of PR
• How to Move Your Online Visitors to Action
• Measure the Effectiveness of Your Social Media Programs
• Build the Relationships With Journalists on Social Channels and Get Positive Coverage
• Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

• Amy Africa, CEO, Eight By Eight
• Eliza Anderson, Global PR Manager, Intrepid Travel
• Chris Brooks, Manager, Social Engagement, Hilton Worldwide
• Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
• Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
• Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
• Krisleigh Hoermann, Social Media Strategist, American Heart Association
• Chad Melton, Manager of Digital Media, Ingersoll Rand
• David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
• Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
• David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
• Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
• Shane Steele, Head of Global Sales Marketing, Twitter
• Jim Wilkinson, EVP of Communications, PepsiCo
• Esmée Williams, Vice President, Brand Marketing, Allrecipes.com

Agenda:

Agenda:
8:00 – 8:20 a.m.	Breakfast & Networking
8:20 – 8:25 a.m.	Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m.	Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m.	The New Basics of Digital Communications
9:15 – 10:00 a.m.	How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m.	Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m.	Networking Break
10:45 – 11:15 a.m.	How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon	Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.	Networking Break
12:15 – 1:30 p.m.	Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m.	Networking Break
1:45 – 2:30 p.m.	Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m.	Networking Break
2:45 – 3:30 p.m.	Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m.	Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register for PR News Digital PR Practices Summit Now!