Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET
What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:
- What really causes people to convert through email
- Why ongoing relationship building is more effective than batch and blast
- What marketing automation is, and how it differs from email marketing
- Top signs your company may need to switch to marketing automation
Pump Up the Pomp and Circumstance of Your Email Marketing!
Register for Email Marketing to Marketing Automation Now!
Speakers
Stephanie Miller
VP of Member Relations, Direct Marketing Association
A digital marketing expert, Stephanie helps retail, travel, financial services, B2B, publishing, and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing organizations.
Live Webinar on Thursday, December 6, 2012
at 10:00AM PT / 1:00PM ET
Jon Miller
VP of Marketing Content and Strategy, Marketo
With thirteen years of enterprise software experience, and industry-recognized expertise in marketing automation and analytic software, Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.
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