This session gets behind the hype of social media marketing for the business-to-business marketer.
By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation.
Understanding how to reach the right people, at the right time, with the right material has always been the key to successful marketing. This session shows you how to complement your traditional marketing mix with the right social media elements to support every step of the sales pipeline. Critically, it will give you the framework you need to justify your investment in social media.
Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see what others are doing with social media to support sales in their organisations.
You will leave this session with:
- A clear understanding of the steps in a considered purchase.
- A framework to select appropriate social media tools and techniques.
- A template social media activity plan that supports the sales pipeline.
- A clear rationale for selecting and investing in social media.
Who should attend:
This course is suitable for anyone who is responsible to putting together, and justifying, a social media marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Sales & Marketing Managers, Marketing Executives, Social Media Executives and business owners.
SOURCE: B2B Marketing
SO! What? SOcial 