Multiply Your Inbound Marketing Program

We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type of inbound marketing strategy alone has limitations.To maximize your inbound marketing initiatives, you will want to pair it with other strategies.This white paper covers:

• Inbound Marketing 101 – tips and techniques to get started
• Expanding visibility and reach with SEO (Search Engine Optimization) and social
• How to avoid common inbound marketing mistakes
• Ways to dramatically improve the results of your programs
• When inbound won’t work for your business
• Specific campaign examples of top performing inbound marketing campaigns from Marketo and Acquisio

Read the complete Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing white paper now.

SOURCE: Marketo