Meeting Archive:
How Evolutionary Algorithms are Changing Consumer Innovation
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| Meeting Description: |
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Evolutionary Algorithms have permanently changed the way we use the internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries and literally changing the face of innovation. This case study driven seminar will share how leading consumer driven companies like Dannon, Sprite & Fanta, as well as companies in retail, technology and financial services have implemented EAs to drive higher innovation success rates.While consumers are not rational creatures, traditional market research often follows an assumption of complete rationality thereby limiting the consumer insights gained through those means. EAs have allowed researchers and marketers to overcome the irrationality conundrum and allow for testing of as many options as they have ideas in a quantitative, projectable manner.
This webinar will share:
- How evolutionary algorithms are changing the way leading companies innovate
- Case studies from products launched using EAs
- How to test lots of ideas quantitatively
- How EAs account for the irrational consumer mind
- How to measure return on innovation from EAs
- How to use consumer choice to overcome traditional limitations of concept testing
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| Date: |
Tue, Oct 30, 2012 |
| Time: |
11:00 AM EDT |
| Duration: |
1 hour |
| Host(s): |
IIR USA – Events |
| Presenter Information |
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| Amit Dhand |
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Amit leads the Global Client Services team at Affinnova, which is responsible for developing new accounts and delivering high impact business insights to existing clients. Amit joined the team in 2006 and has been the driving force behind Affinnova’s adoption in the Consumer Packaged Goods industry. Amit’s tenure has been characterized by significant increases in client satisfaction & repeat rates, while maintaining high employee retention.Amit comes to Affinnova with a 10+ year track record in product innovation. Prior to Affinnova, Amit was at Catalina Marketing where he was responsible for an 800% increase in revenues over a 4 year period for trade and consumer marketing services. He started his career in New Product Testing and Forecasting at Information Resources Inc. (now Symphony-IRI).
Amit holds a Bachelor of Science degree in Physics from the University of Mumbai and an M.B.A. in Marketing from Virginia Tech.
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| The webinar is sponsored by: |
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Affinnova is revolutionizing how the world innovates. The company’s software and services enable marketers to develop better performing products, ads and designs. Affinnova’s patented evolutionary algorithm reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Global Fortune 500 companies depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing.
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